Music Row 101 Speakers

 

Larry Pareigis

Larry Pareigis

   After graduating from Middle Tennessee State University, Pareigis got a job as a part-time deejay at legendary WSM-FM in Nashville, where eventually he was promoted to music director over both the AM and FM stations. At that time, CMT and TNN cable television networks were just starting up their operations. Owned by the same parent company as WSM, the networks hired Pareigis on the side as a consultant for their early music video programming.

   In 1990, Pareigis took a job with an Albuquerque, New Mexico station. From there, he hopped to Sacramento, California where he oversaw two country stations and a hot talk station under one roof, then moved on to a station in San Francisco. Pareigis was then invited to join the promotion team of Sony Music's revitalized Monument label as vice president of national promotions. One of his biggest successes at Monument has been breaking the Dixie Chicks.

   Sony consolidated its Nashville-based labels in 2002. In the restructuring efforts, Pareigis was promoted to senior vice president of Epic/Monument. Sony Music later separated promotional duties for its labels, moving Pareigis into the senior vice president or radio promotion for Columbia position. In 2003, Sony merged with BMG to form the second largest music company in the world. Amid layoffs and reorganization of Sony BMG, Pareigis remained in place, serving as senior vice president of radio promotion for Sony Music Nashville, working with Miranda Lambert, Montgomery Gentry, Travis Tritt, Patty Loveless, Buddy Jewell, Van Zant and dozens more.

   In early 2007, Pareigis exited Sony BMG to launch virtual record label Nine North Records. As president of the new virtual label, Pareigis is involved in every aspect, from scouting and signing artists, A&R, marketing, and promotion. He hired a team of radio marketing professionals, but others will be hired on an as-needed basis. “We'll be aligned with several highly experienced professionals who can bring sales, marketing, public relations, digital, and artist development skills to the mix on an à la carte basis. This business format will allow us to work with acts from the ground up and with less of a safety net. We may even expand to other genres.”

   He has continued to have success with artists as varied as Train/Ashley Monroe, Willie Nelson, Tracy Lawrence, Joey & Rory and more.

www.ninenorthrecords.com

www.turnpikemusic.com

www.twitter.com/ninenorthlp

www.facebook.com/larry.pareigis

 

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